That Tinder changed their wordmark which have an icon conveyed a significant message

That Tinder changed their wordmark which have an icon conveyed a significant message

The new dating application is actually trying to make they clear: somebody recognize they immediately and do not also require the text getting they. In other words, the fresh new Tinder expression are at Nike Swoosh updates.

2012 – 2017

Tinder was incubated in to the Hatch Labs. It been work with 2012 and you will rapidly achieved achievements certainly one of pages. Only a couple of years later, there had been as much as you to mil member registrations every single day.

2017 – Today

In the summertime away from 2017, the applying eliminated its text image replacement it with a beneficial minimalistic icon. Actually, the new symbol in itself was already familiar toward app users: it was the brand new fire icon that had been made use of rather than new dot along the letter “i” for the old logo.

Now, brand new flame symbol keeps obtained an effective gradient texture. As old emblem are flat and you can tangerine, the brand new you have some aspect and you may is out regarding orange to pink. Including, the design of your flame has been somewhat modified. The new icon is continuing to grow a bit rounder, if you are its information turned into clearer.

There’s also several other, inverted type of this new emblem. Here, the latest fire are light, while the records enjoys a gradient surface regarding tangerine and you will green styles.

Brand new image amendment happened immediately after this new application itself is upgraded, also. Included in the application overhaul, a cleanser design was introduced, together with basic navigation and an alternative way out-of exhibiting photo.

Emblem symbolism

This is trailing brand new flame symbol looks quite transparent: Tinder is approximately this new flame inside a human anatomy. Including, “hot” is the word we name someone who looks good. Once the a matchmaking app, Tinder pledges me to illuminate this new flame out of relationships. The name of your own endeavor in itself suits the concept very well because this means “topic used in bulbs fire.“

The choice of colors to your both old and you may the Tinder symbol appears well natural, towards fire icon, once the orange and magenta (otherwise reddish) will be the tone away from flames. Simply put, new palette is another technique for encouraging you “consuming scorching” matchmaking.

Those individuals always the concept of chakras, and this came to united states out-of ancient meditation practices, get find an added symbolic definition behind the colour possibilities. Lime ‘s the color of another chakra, that is from the advancement and sexuality.


The latest Tinder icon is about passion and you may relationship. The most common dating application worldwide spends the absolute most preferred symbol for people’s dating – this new flames.

The fresh new Tinder Icon features a great gradient red and orange rectangular which have round bases, because a back ground, and you can a conventionalized white flames between. The fire are taken with minimum lines and also their bottom area softened and you can rounded. On the certain systems, the latest light picture has a smooth slim shade, for the other people. It’s simple and apartment.

There’s also a variation, where the fire has been consumed the fresh gradient lime and you can pink palette and you will put on a white records.


The existing signal searched an excellent minimalistic, progressive typeface. Aside from the flame over the “we,” brand new wordmark is recognizable because of such as distinctive points as the top bar to your “t” (and that is koreancupid legit lacked a 50 % of the duration) while the sloped pub on “elizabeth.”


Because dated signal was lime into the white records, the you’re more complicated, in terms of the color palette, because of the gradient impression. Now, there’re numerous styles from tangerine, which can be complemented by the different white magenta tones. In spite of the color shift, brand new Tinder expression possess lived consistent with its fire symbolization. Moreover, the “fiery” impression happens to be a lot more noticable for the the new representation.