Digital solutions leverage technology to streamline operations and open new channels for customer interaction. They can help businesses enhancing market research capabilities with online data storage remain competitive, satisfy customer needs more efficiently, or boost growth. However, identifying and selecting the right one requires careful planning. Here’s a look at some crucial aspects to think about when selecting a complex digital solution for your business.

Many digital solutions are a combination of innovative and scalable technology, allowing them to grow and adapt to the needs of the business. But this flexibility comes at a cost. It’s not uncommon for successful solutions to result in demands for more services, better personalization and more variability. The issue for digital businesses is to enjoy complexity that can add value but avoid complexity that doesn’t.

Complex digital solutions can automatize routine tasks, which decreases the amount of time workers spend on administrative tasks which allows them to concentrate on more important projects. They can also enhance the management of data and enable more accurate decision-making through real-time monitoring of data. These solutions can also help reduce costs and make scaling the business more manageable.

Sales professionals face challenges in articulating the worth of these capabilities. They require a plan to define how their solutions will provide tangible rewards for specific customer requirements, and they must be able to change their value proposition as the needs of various customers change. Jeanne Ross is a principal researcher at MIT’s Center for Information Systems Research, and coauthor of Designed for Digital : How to plan Your Company for Sustained Profit (The MIT Press 2019). Follow her on Twitter @mit_cisr.